Hair loss almost always begins at the scalp. Answer 8 precise questions to understand your scalp pattern — and what it actually needs.
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Not one-size-fits-all. Your scalp TYPE determines your exact protocol. Seven distinct profiles. Targeted formulas, assembled into a protocol — never sold as loose products.
Actives at meaningful concentrations, pH-calibrated at 4.5–5.5 for the scalp. No fillers. No fragrance. Full INCI on every label.
Every ingredient earns its place. We list actives on the label because we're confident in what's inside — and why it's there.
Seven clinically distinct scalp profiles. Most people have never had their condition correctly identified — the diagnosis maps you to yours, then prescribes the protocol.
Slow, progressive density loss — finer strands replacing thicker ones over months or years, no clear trigger.
Heavy shedding after illness, stress, surgery, or childbirth — a recovery-phase pattern with its own rules.
Redness, soreness, and follicle sensitivity — an actively irritated scalp that must be calmed first.
Diffuse crown thinning tied to hormonal cycles or life events, on a hormonally-sensitive scalp.
Dry, tight, reactive scalp. Products sting. The barrier is compromised — and must be restored before anything else works.
Recurring oily flaking driven by microbiome imbalance — rebalanced at the wash step, not masked.
Daily pollution and environmental exposure loading the scalp environment. Add-on · joins the range in Phase 2
It begins at the follicle level — often years before you notice the fall.
When the scalp's microbial balance shifts, fungal overgrowth follows — triggering irritation, oiliness, and follicle stress.
A damaged scalp barrier loses moisture, becomes reactive, and can no longer protect follicles from irritants or product damage.
Chronic low-grade irritation stresses the follicle environment, disturbs the growth cycle, and accelerates visible thinning.
Some scalps are more sensitive to hormonal shifts — cycle-linked shedding is a scalp-level response that needs scalp-level support.
"I couldn't find a single Indian brand that treated scalp conditions with the same precision as dermatology. So I built one."
Suyyog Powlle
Founder, Evitova Lab · Mumbai
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8 questions · 7 profiles · Personalised protocol